About the founder
Nick Habich
Gym owner first. Coach to gym owners second. Cape Coral, Florida.
Nick has been in fitness and coaching for 12+ years. He owns Shark Bite Fitness, Shark Bite Gymnastics, and Athletic Recovery Services in Cape Coral, Florida, all in one building, with a team that runs them day to day.
He built Pathfinder after watching too many good gym owners hit the same wall: the gym grows, and every bit of that growth lands back on the owner. More members meant more consults he had to run, more staff questions only he could answer, more awkward conversations that waited for him. He'd lived it in his own gym, and the way out wasn't working harder.
This is the room I wish I had earlier.Nick Habich
Nick doesn't teach theory. He teaches what he's run inside his own gym and with the hundreds of owners he's coached. He's helped dozens of gym owners reach a six figure income without hating their jobs, and a few have gone a long way past that.
He gets why coaches hate selling. Most of you aren't natural salespeople, and he's not interested in turning you into one. Sales, the way it's taught here, is the first act of coaching you'll ever do with someone. His Army background taught him the mechanics; owning a gym taught him what actually works at the front desk at 6pm on a Tuesday.
Gym owner
Four fitness businesses, 12+ years. Shark Bite Fitness has been open in Cape Coral since 2013.
Speaker
Stages around the world, including Coaches Congress Australia in Melbourne, November 2026.
Army veteran
Combat veteran, two deployments. It shows up here as discipline and leadership, not as a sales pitch.
2IC School
Valerie
Valerie is the General Manager at Shark Bite Fitness and the integrator to Nick's visionary. She runs the gym day to day, which is why she's the one who leads 2IC School and the 2IC Circle: she trains your 2nd in Charge like a peer, not a delegate. That difference is the gold.
Why it works
The Pathfinder difference
There's no shortage of business coaches selling gym owners a system. Most of them want to turn you into a marketer or a closer. Pathfinder is built to make your gym depend on you less.
That means your team gets trained too. Your 2IC sits in their own room and learns alongside you. Your coaches learn the same sales process you do. And nothing here asks you to become someone your members wouldn't recognize.
Based in Cape Coral, Florida. Owners in the Collective are across the United States; everything runs on Zoom and in Slack. Email nick@pathfindersalescoach.com.
Three gyms per month
Ready to talk?
If you're a gym owner who wants a straight conversation about where the business is and what's actually holding it back, book a call. An honest look at your gym, your numbers, and whether this is the right fit. Nick talks to every prospective member himself. If it's not a fit he'll tell you.
Pathfinder takes on three new gyms a month. That's the cap, and it's the reason Nick can sit down with every owner himself before they join.