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Notes from the Roundtable
Every Tuesday, gym owners get on a call and say what's actually going on. Most weeks Nick writes one of them up and sends it to his list. These are those. Owners aren't named.
Ten questions, ten reels
Thursday, October 15, 2026
If you tell me you don't know what to post, I don't believe you. I think you know exactly what to post and the problem is that you're asking the question in a way that has no...
If they're not already in your gym, that's the problem
Tuesday, October 13, 2026
I said something on my Tuesday call that went by in about four seconds and nobody reacted to it. I've been chewing on it since, because I think it's the most useful thing I...
Small enough to get wrong
Thursday, October 8, 2026
An owner on my Tuesday call wanted to add a cheaper option underneath her semi-private.
Both of those sound like a good thing
Tuesday, October 6, 2026
Here are two gym policies.
Four rounds to get a price out of the owner
Thursday, October 1, 2026
We finished my Tuesday call with a live roleplay. One of the guys played the lead and went straight for the thing that makes every one of us flinch.
Describe them the week before they walked in
Tuesday, September 29, 2026
I ran an exercise on my Tuesday call. Everybody had one minute to write down their favorite client. Not an avatar, not a made-up person. Somebody who currently pays you, who...
You're building a hill you'll have to climb
Thursday, September 24, 2026
One of the owners on my Tuesday call is back to coaching almost every class himself. On purpose. He trusts one other coach, the gym is losing money, and he's not adding payroll...
Nobody wants your 15 at-home workouts
Tuesday, September 22, 2026
I asked my Tuesday call who knows what a lead magnet is. Every hand went up.
Charge more for the 5am
Thursday, September 17, 2026
One of the owners on my Tuesday call charges different prices for different class times, and she opened by saying her mentors would hate it.
Who's coming to your gym to learn a kettlebell swing?
Tuesday, September 15, 2026
I asked that on my Tuesday call and the room went quiet, because every person in it has posted that video.
Five of them are already thinking about quitting
Thursday, September 10, 2026
A guy on my Tuesday call gave us his month. Thirty-eight members. One joined, three quit. He called it about even.
Move the line, not the mountain
Tuesday, September 8, 2026
One of the owners on my Tuesday call was describing her town. Near the bottom of the country for education and for health. Diabetes and blood pressure everywhere you look.
You're delegating to your future self
Thursday, September 3, 2026
I said yes to three things in about four minutes one Tuesday. Barely thought about any of them. It cost me nothing to say yes, because the guy paying for it wasn't in the room.
They don't care about the 20 pounds
Tuesday, September 1, 2026
I asked my Tuesday call a question I thought was easy.
The why-the-hell-would-I-give-you-money zone
Thursday, August 27, 2026
There's a gym about a minute down the road from mine that charges twenty bucks a month. To make that work they need something like ten thousand members. Shark Bite is expensive...
I ran that call from a closet in a hospital
Tuesday, August 25, 2026
My daughter got admitted with an infection and we were locked in there for three days.
She didn't know she was allowed to offer him classes
Thursday, August 20, 2026
A personal training client at my gym cancelled a couple of weeks ago.
54 leads, 3 members
Tuesday, August 18, 2026
That was my last month. Fifty-four leads into Shark Bite, three new members out the other end.
Post it ugly
Thursday, August 13, 2026
One of the guys on my Tuesday call said something I haven't been able to shake, and it's a bit of an indictment of every one of us.
Bump them down before the season ends
Tuesday, August 11, 2026
I went around my Tuesday call and asked everybody what their season is.
Nobody clicks aspirationally
Thursday, August 6, 2026
Picture the person who filled out your form last night.
I'd miss my wife's birthday dinner
Tuesday, August 4, 2026
My wife will confirm this. If a dinner isn't on my calendar, I am not going to be there.
My clients aren't on social media
Thursday, July 30, 2026
A guy on my Tuesday call said that to me last week. He wasn't being lazy about it, he actually believes it, and honestly he's got a decent case.
Three gyms per month
Ready to talk?
If you're a gym owner who wants a straight conversation about where the business is and what's actually holding it back, book a call. An honest look at your gym, your numbers, and whether this is the right fit. Nick talks to every prospective member himself. If it's not a fit he'll tell you.
Pathfinder takes on three new gyms a month. That's the cap, and it's the reason Nick can sit down with every owner himself before they join.